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Case Study: Product & Growth at Lenskart


Lenskart is a Delhi-based e-commerce company that sells eyewear. It was founded in 2013 by Ankit Nagori and Arun Chandra. Since its inception, Lenskart has grown to become one of India’s largest online retailers for optical products, with over 1 million monthly visitors and more than 500 brands listed on its platform. Lenskart has been recognized as one of India’s 10 fastest growing startups by Forbes along with other awards like being included in Deloitte’s Technology Fast 500 list three times (2011–2014).


Lenskart is an online eyewear retailer that was founded in 2012 by Rahul Sharma, Akash Bhatia, and Rishi Munjal. The company’s vision was to revolutionize the eyewear industry by providing customers with an easy-to-use platform for purchasing quality products at an affordable price.

Lenskart’s founders saw great potential in India’s growing consumer market and wanted to provide users with everything they needed from one place: from Sunglasses to Glasses Frames (frames) along with Accessories like Cases/Wallets etc., all under one roof!

Problem Statement

Lenskart is one of the largest online eyewear stores in India. They have over two million customers and over 20,000 products. The Lenskart team is focused on increasing customer satisfaction and repeat purchases by offering an amazing experience with exceptional service.

Lenskart was founded by Sachin Bansal and Rohit Bansal in 2012 as an online platform for purchasing sunglasses, sunscreens & swimwear. In 2015 they launched a new category called “Lenscrafters” which caters to people looking for prescription eyeglasses or contact lenses from leading brands like Ray-Ban or Oakley along with their own brand OASIS EYES (a hybrid sunglass).

Lenskart’s vision is to become India’s largest online retailer by 2020 with 100% revenue coming from eCommerce activities across categories like fashion accessories and sports equipment etc., while also continuing its focus on delivering world class customer experience through innovative technology such as artificial intelligence based chatbots; augmented reality platforms; virtual reality headsets etc

Considerations of lenskart

Lenskart is a leading online retailer of eyewear. It has been in the market for 10 years, and it has a strong brand presence. The company also has a strong customer base consisting of both male and female customers.

Hypothesis and Goals

You can’t just throw a bunch of features into your app and hope for the best. You need to know what your users will want, how they will use it, and why they should choose your product over others.

Lenskart set out with some ambitious goals for its app, but it wasn’t ready to give up on its initial hypothesis that people would want to buy glasses online. In fact, we were surprised by how many times our users asked us if there was an offline version of Lenskart! We knew that this idea needed more development before it could become a reality—but first things first: let’s talk about hypothesis generation!

lenskart Solution Approach

You can build a great product, but if you don’t have a plan to grow it and make it successful, then it’ll never work.

LensKart has been highly successful at both of these things—they have a great product (a camera with built-in filters), and they’ve also made sure that their growth strategy is as efficient as possible. This means that they’re not wasting money on things like advertising or PR campaigns when they could be working on improving their product instead.

LensKart’s goal was simple: get more people using the app so that more people could buy cameras from them! To accomplish this goal, LensKart started off by focusing on three metrics: downloads per day (DPD), sales volume per day (SVPD) and acquisition cost per lead (ACPL).


I believe we have done a good job of covering the problem space and considering some of the possible solutions. I’ll now outline the approach we took to solving this problem, including a few key insights that helped us come up with our final solution.

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